AWACS and the AST essays

AWACS and the AST expositions Foundation PAPER ON THE AWACS COUNTER-DRUG MISSION AND HOW THE AST HELPS 1. Mayhem! Disarray! Lives Destroyed! Medications ruin numerous lives and it doesn't stop with the client. A few people will take the necessary steps to get drugs into the United States. US Customs authorities announced during financial year 2000 that more than 200 tons of medications were held onto esteemed at nearly $372 million, and captured 3,491 people. How do the United States Air Force Airborne Warning and Control System (AWACS) plane and the Airborne Surveillance Technician (AST) help brake up the progression of medications? I will clarify the general job of the AWACS team and all the more explicitly the job the AST plays in the war against drugs. You may ask where does all the activity start and who is included? All things considered, I am set up to answer that. 2. An AWACS group of around 23 crewmembers in addition to upkeep, would advance convey to Howard Air Force Base situated in Panama, around three miles south of the Panama Canal. The counter medication group comprises of Navy, Air Force, Customs and Coast Guard airplane. The AWACS plane is an altered Boeing 707 that has two swaggers, which hold a radar dish on toward the back of the airplane. The radar is extremely delicate and can get see low, slow flying airplane from as distant as 300 miles. This piece of the standards decides whether a suspect or reputable residents are as of now flying the airplane. Other rules that may be helpful is if the airplane isn't flying on its posted flight way, or in the event that it neglected to record a flight way with the FAA (Federal Aviation Authority). The suspect wouldn't like to document a flight way with the FAA since mystery is the main way they can proceed with their criminal operations. When it is resolved the airplane is accomplishing some thing dubious, the circumstance ! is taken over by the AST. Presently lets take a gander at how the AST will deal with the circumstance. 3. The AST follows the airplane utilizing a PC show, start an... <!

Movie Analysis OMGâ€Oh My God! Essay Example

Film Analysis OMGâ€Oh My God! Article OMG †Oh My God! (2012), is an extraordinary film that contacts your heart. It is about how individuals are taking cash from others for the sake of religion and how religion has become a business for clerics. This film about the connection among God and his aficionados demands the presence of God. It brings up the contention among agnostics and devotees. The title of the film â€Å"OMG (Oh My God!)† itself recommends that it will be about God. Umesh Shukla who is a well known executive in Bollywood endeavored to get a rating of 8.3/10. The two primary characters of the film are Paresh Raval who assumed the job of Kanji Lalji and Akshay Kumar who was Lord Krishna (God) in the film. Akshay Kumar is a diligent employee and he is likewise an ace at hand to hand fighting. Om Puri as Hanif Bhai who was a supporting character in the film made a brilliant showing. The two primary foes of the film are Mithun Chakravarthi as Leeladhar Maharaj and Govind Namdev as Siddeshwar Maharaj, them two are the specialists (clerics) of God, who bolster God in the court when Kanji Lalji documents a body of evidence against God. Ruler Krishna helps Kanji Lalji when he nearly looses the case. We will compose a custom paper test on Movie Analysis OMGâ€Oh My God! explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Movie Analysis OMGâ€Oh My God! explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Movie Analysis OMGâ€Oh My God! explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The hero of the film, Kanji Lalji, is a nonbeliever. For him, religion and God is only a business that is bringing in cash, which is offering confidence to their enthusiasts. Kanji Lalji has a shop of selling old fashioned sculptures. Unexpectedly, an enormous seismic tremor destructs just Kanji Lalji’s shop in the entire zone. All the individuals are accusing Kanji Lalji that it happened as a result of his agnosticism. He doesn’t stress at all since he has protection, yet his joy doesn't keep going for such a long time. The organization dismisses his protection guarantee dependent on the way that it is â€Å"Act of God.† Kanji Lalji is extremely baffled so he settles on a choice to document a body of evidence against God, expressing that, â€Å"If God is liable for his misfortune then it is God’s duty to repay him for his misfortune, too.† Kanji’s case makes a major s

The UGL (Undergraduate Library)

The UGL (Undergraduate Library) For the past six semesters, I have spent a large portion of time in the undergraduate library. Located near the quad, the UGL is a two-story building that is almost completely underground. Once inside, this square-shaped building is a place for countless group projects and meetings. Most of the time, there are students located at every table and corner of the building. You can find a desk on the first floor that will rent audio/video equipment to you, and printers can be found scattered all over. Its impossible not to see this place as the perfect environment to get work done. Just this past week, I had a meeting with a couple other people at the UGL as a part of my internship. We met in one of the private meeting spaces that can be rented to students by reservation. It was a great place to meet as we got away from the noise and focused on the work that we needed to discuss. Many other times, I have met with groups and also went solo to the UGL. I have always thought it was a great place because it is conveniently located and has a lot of space. I encourage every freshman to go check out the UGL. It will be a perfect place for you at some point or another in your college career. My word of advice though is to reserve a private meeting space well in advance because they are popular. And, if you ever run into me at the UGL, be sure to say hi! Jacob Class of 2019 I’m an Advertising student within the College of Media. My hometown is a place called Fairmount, Illinois, which is about 30 minutes from campus. I began my Illinois journey in the Division of General Studies.

Actions and Effects of Creatine Essay - 1338 Words

Actions and Effects of Creatine Throughout time, humans have had a fascination with being excellent at what they do, and athletics have been no exception. Many substances exist, and many have been criticized and analyzed for their safety, legality, and morality for athletes. With the banning of steroids from competitive sports, and the implementation of random drug testing in most sports, most athletes, professional, recreational, and would-be professionals are hoping to gain an edge. More recently, one such edge has been discovered, and it has found itself in locker rooms across the country, in the hands of these athletes, and all the while, and probably more importantly, in the medias direct†¦show more content†¦This is the part of the process where creatine makes itself known. Current studies show that creatine supplementation can increase the amount of creatine in muscles, which in turn, speeds up the ATP refueling process (Murphy, 2000). This enhances performance by producing more energy for brief, high-intensity exercise such as sprinting, and allowing for more strenuous workouts (Gutfeld, 1997). All of these factors are crucial to athletes who are searching for their legal magic bullet. Creatine was first discovered by a French scientist in 1832 (Bamberger, 1998). This scientist discovered a naturally occurring organic compound that could be produced by the kidneys, liver, and pancreas. The compound was named creatine, the Greek word for flesh (Bamberger, 1998). It has been found that most people consume 1 gram per day, along with naturally producing 1 gram (Bamberger, 1998). In 1981, the potential medical benefits of creatine were published in the New England Journal of Medicine in, seven years later, two Swedish doctors, Paul Greenhaff, and Eric Hultman, recorded performance-enhancing effects of creatine in athletic subjects, and their results were published in the journal Clinical Science in 1992 (Bamberger, 1998). Most of the current creatine buzz surfaced and intensifi ed after the 1992 OlympicsShow MoreRelatedCreatine in Athletes816 Words   |  4 PagesCreatine in Athletes As more and more people are playing professional, collegiate and high school sports each year (Debate), the competition for playing time has become more heated. Most male athletes in any sports these days are looking for any sort of edge that they can get over the people who are fighting for the same spot they are. These battles for playing time become so heated that these kids are willing to try just about anything to win. Most kids are not willing to try anything illegalRead More Creatine Essay1591 Words   |  7 Pages Creatine nbsp;nbsp;nbsp;nbsp;nbsp;Creatine is one of the primary things an athlete will do to put supplements into their body. These supplements range from protein shakes to illegal anabolic steroids. Some sports supplements are incredibly safe and effective, yet others work for a while and then fizzle out, while others still work well but do more damage than good in the long run. In the past athletes had to turn to such things as anabolic steroids or blood doping (the process of takingRead MoreExplements In Sports1318 Words   |  6 Pagesraising concern about drugs as the players were asking about testing procedures and one player in particular had a lot of questions about things that could help her. She wants help for her performance on the ice and is looking into supplements like creatine monohydrate as well as drinks like Redbull but is also concerned as she has had gastrointestinal issues and doesn’t know if it will affect her differently. Concerned as the athletes don’t know much about using these substances you decide to createRead MoreBody Weight, Height, Percent Body Fat And Squat Strength Test941 Words   |  4 Pagespre-exercise values were not different among groups. Muscle soreness significantly increased above baseline in all groups at all time points (p 0.05; Fig 2). Peak soreness occurred in all groups at 24 hrs after exercise. Also, the three groups had no effect on soreness scores. Serum Marker Means CK levels are presented in Fig3. CK level reached its peak activity 48 hours after exercise with significant differences (132.62  ± 29.77, 166.28 ±65.91, 475.43 ±328.04, 563.75 ±314.89) U/l for the placebo-supplementedRead MoreThe Simple Science Behind The Diet Plan1620 Words   |  7 Pagestried so many of the boosters, thermagins, blockers, and enhancers. I honestly have found only a few things that had any effect on me. Caffeine: if used in moderation, as a dietary supplement can accelerate weight loss. Beta-alanine: the limiting amino acid in carnosine synthesis, meaning that its presence in the bloodstream is directly tied to muscle carnosine levels. Creatine monohydrate: the most cost-effective dietary supplement in terms of muscle mass and strength gains. Aniracetam: A nootropicRead MoreEssay about Use of Steroids in Sports1559 Words   |  7 Pagesdangerous. Using special drugs to boost an athletes performance is degrading to sports and to the athlete. The human body can produce the same substances naturally, without taking drugs, but people continue to load up on these supplements such as creatine or androstenedione. If the athlete is patient and works hard he can achieve the same strength that he would obtain using supplements. Athletes are trying to cheat using unnatural shortcuts to gain their muscle instead of spending the long hours inRead MoreBenefits Of Using Creatine And Anabolic Steroids Essay906 Words   |  4 Pagessubstance to disguise discovery, or reduce the side effects of another performance enhancing substance. The most used performance enhancing supplements are creatine and anabolic steroids. Creatine is a naturally occurring compound that is produced from amino acids by the kidneys and liver. It is also found in foods such as poultry, fish and meat. Creatine monohydrate is produced commercially for use as a supplement. There are benefits of using creatine as a performance enhancing supplement which include;Read MoreAn Investigation Of Understanding Energy Systems1165 Words   |  5 Pagesthese substrates, like existing ATP, is stored inside the cell and is called creatine phosphate. Creatine for energy Creatine Phosphate Creatine phosphate is readily available to the cells and rapidly produces ATP. It also exists in limited concentrations and it is estimated that there is only about 100g of ATP and about 120g of creatine phosphate stored in the body, mostly within the muscles. Together ATP and creatine phosphate are called the high-energy phosphogens (1). Fat The other substratesRead MoreThe Importance Of Creatine And Ergogenic Help : The Use Of Athletes1168 Words   |  5 Pagesby competitors, for example, creatine or steroids, to upgrade their performance. Both creatine and steroids are known for being the most well known substances. Creatine is utilized as a part of the body to deliver energy, it blends with phosphate to make phosphocreatine or PC, when it brakes it produces energy that puts ADP and P back to together to create ATP, and ATP is the main sort of energy that is utilized as a part of the body. As indicated in the book, â€Å"Creatine supplementation appears toRead MoreEffects Of Oral On Athletic Performance And Health1829 Words   |  8 PagesThe Effect of Oral ATP Supplements on Athletic Performance and Health Abstract During the past 20 years, the nutritional supplement creatine monohydrate has continuously gained popularity and recognition as a successful nutritional strategy to gain muscle mass and strength. Countless studies have been conducted to observe the effects of creatine supplementation on physical performance of individuals, along with its effect on the health of the tested individuals. These studies have found that creatine

Topical Essay Organization

When it comes to writing an essay, topical organization means describing the subject of your paper one topic at a time. If an essay assignment calls for describing something—an animal, a gadget, an event, or even a process—you can use topical organization. Your first step is to divide your subject into small parts (subtopics) and then define each one. Essays That Use Topical Organization There are four types of essays that use topical organization: Exploratory Also called an exploring essay, the exploratory essay allows the writer to examine an idea or experience, without backing up a  claim  or supporting a  thesis. This structure is perfect for science essays that explore the characteristics of an organism. Compare-and-Contrast As the name implies, in a compare-and-contrast essay, the writer compares and contrasts two different things. English class essays that compare two short stories can be written topic by topic. Expository To use an expository essay format, the writer explains something with facts, as opposed to using opinion. For example, you could use a topical essay to explain why the South developed an agrarian-based economy before the Civil War, detailing one characteristic at a time that led to this development. Descriptive In a descriptive essay, the writer literally describes something. You could describe any object one part at a time; for example, when writing about yourself, you could start with your facial features and move on to hands and feet. Setting Up a Topical Essay Once youve chosen or been assigned an essay topic, the process is as simple as deciding on the correct format. For example, for a compare-and-contrast essay, you might examine Apple  versus  Microsoft. For this kind of essay, you could either describe one subject completely and move on to the next or describe and compare small parts of each subject piece by piece. So, you might fully describe Apple Computers—its history, the cost of its products, and its intended market, for example—and then compare those same items for Microsoft Corp. Or, you could compare Star Wars and Star Trek movies film by film or era by era (such as the original Star Trek films in the late 1970s and 1980s versus the early Star Wars films for the same period). You would then move on to the next two films or eras to compare and contrast. Other Examples For an expository essay, you could explain why you especially enjoy a particular teacher. For your subtopics, you would list the virtuous qualities of the teacher and why you admire those qualities. Youre essentially listing and explaining items (the teachers features) without backing up your  claim  or supporting a  thesis. Your subtopics—the teachers good qualities—are simply your opinions, but you are organizing them into a topical essay format. You could use a descriptive essay format, for example, for an overall topic that has many interesting features. For example, if you were to write about a car company you would break up the subject by describing its parts, including: The engineering section: where the cars are designedThe procurement department: the section where the company buys materialsThe assembly line: where the cars are actually assembled You might even break up the assembly line into further subtopics, such as the initial assembly of the body; the insertion of the tires, mirrors, windshields, and other parts; the location where the cars are painted; and the department that ships the cars to dealers. For this, and other types, of topical essays, breaking the task into parts—just as you could break down a car into its component parts—makes writing an essay immeasurably easier.

Coming to America My Personal Story Free Essays

â€Å"History is something we make together†, Orhan Pamuk once said. It is also something we enjoy together, I would add, because it is often a play of coincidences. Bulgaria is a beautiful country in Europe. We will write a custom essay sample on Coming to America My Personal Story or any similar topic only for you Order Now The geographical location of Bulgaria is in the South East of Europe on the Balkan Peninsula. It has an interesting geography. It has mountains on the south and the middle and valleys in between. The entire border on the East is constituted by the coastline of the Black Sea. Romania is the border on the North separated by the Danube River. To the West is Serbia and Macedonia, while Greece and Turkey are on the South. After an aborted uprising in 1923, the Bulgarian Communist Party had gone underground and its leaders fled to the Soviet Union. The Bulgarian party was marked by inner turmoil. The German invasion of the Soviet Union in 1941 brought unity among Communists worldwide. In April 1944 the Communist party proclaimed itself the First Bulgarian Partisan Brigade and started communicating with the command center in Sofia. The Chavdar brigade became the main arm of the party leaders in Sofia for sabotage, raids, and intimidation around the capital. During the night of September 8, 1944 the current situation led the partisans in capturing without bloodshed, the Ministry of War, arresting the ministers and seizing the communication system. As the partisans became the new militia, its political chief of staff directed the round-up and execution of thousands of enemies of Communism in Bulgaria. According to the official figures, 12,000 of the population were delivered to the people’s tribunals, while untold numbers disappeared without a trial. I was born in 1947, the youngest in the family, in the town of Shumen by the seaside on the cost of the Black sea. We had a two story house on the hills. In the winter season the streets were covered with four feet of deep snow. In spring, Lipton trees bloomed with flowers, lining on both sides of the streets. The smell of its fragrance still remains in my memory. In the summer after school, we were vacationing for three months in the beach house by the Black Sea. My father stayed behind to provide for us. Because of his love, goodness and kindness of his heart to our family, he struggled a lot to make up with the new government changes and restrictions. My father studied in France to be a dentist and had a clinic in our town and my mother was a house wife. Dad had a great influence on us as a pro-westerner because of his study abroad, living experience and knowledge of the life outside Bulgarian borders. He told us amazing stories about the free world like Paris, Rome and the life of the Western world of prosperity and freedom. I grew in communist Bulgaria, but we were Armenian by nationality, because our grandparents came from Turkey as refugees in 1914, when Turks occupied Armenian land. They started their new life in Bulgaria. Communist Bulgaria and Soviet Union became very close. The emergence of Nikita Khrushchev as the leader of the Soviet Union replaced Joseph Stalin. After those changes life in Bulgaria became worse, bad economy, no food, no housing, and corruption followed. Only the members of the communist party were privileged! Everyone lost their businesses and personal property because the Government took over. Our house was also nationalized. I graduated high school in December 1965, I could not further my education because my father applied for a refugee visa so that we can leave the country and move away from this difficult and corrupted life. The Government refused to give us a visa for the next five years! Instead they ask me to go to serve in the military for the next two years. I was in the army during the conflict with neighboring Hungary and there were few major crises during my stay in the army. I completed my military service in the Bulgarian army and started going to college for my higher education. I also wanted to be a dentist and a dental technician like my father. At the same time our family was hoping that sooner or later the Bulgarian communist party will permit us to leave the country. During his lengthy reign, the President Zhivkov’s main policy was to follow the Soviet model. He often stated that loyalty to the Soviet Union was a test of Bulgarian patriotism. He pursued increasing integration with the Soviet economy and resisted the economic experimentation of neighboring Hungary. In cultural affairs he bought off the creative intelligentsia to head off dissent. There were few major crises during his time in power except for one military plot, several instances of terrorism, and occasional outbursts of dissent. Bulgaria’s economic advancement during the era came to an end in the 1980s, and the collapse of the Communist system in Eastern Europe marked a turning point for the country’s development. In 1990 elections, the Communist Party renamed the Bulgarian Socialist Party and remained in power. A series of crises in the 1990s left much of Bulgaria’s industry and agriculture in shambles. I personally followed politics, economy and finance. Bulgaria joined NATO (North Atlantic Treaty Organization) in 2004 and the European Union in 2007. We had no hope until the ANCA (The Armenian National Committee of America), the largest and most influential Armenian American grassroots organization helped the Armenian community. ANCA was working in coordination with a network of offices, chapters and supporters throughout the United States and affiliated organizations around the world, such as The United Nation, to help Armenian families leave all communist countries around the world to get freedom, destining America. In 1948, the United Nations adopted the Universal Declaration of Human Rights, Article 14, which declares, â€Å"Everyone has the right to seek and to enjoy in other countries asylum from persecution. † I was sad that I was leaving the place where I was born, but inside in my heart I was feeling happy for the new life that I will face soon. Finally we received our visas to leave the country. In order to reach our destination which was the United States, we had to stop in the city of Beirut, Lebanon as a refugee in 1968 and then we flew to our final destination which was New York in December, 1969. New York is an amazing city, no wonder everyone talks about New York. It is one of the most agglomerations in the world at the center of the Metropolitan Area. New Yorker’s called us rubber necks looking always up at the tall skyscrapers. We stayed for some time in New York, but we had to move to Los Angeles where our friends from back home started their life from zero. Our family had to do the same. Life for us was very difficult at the beginning especially for my parents starting at sixty; they had to start all over, building a new life. We lost everything, we had to learn English, find work, go to school at night, and find new friends and neighbors. Refugees or families like us really struggled a lot in the beginning. It took us many years to forget the difficulties, the hard work, pain and suffering. Unfortunately, I lost my parents in the first three years of my stay in the United States; they could not take the pressures of the new life. Even though it was difficult for them, they were happy they came, so that we could build our life in this free democratic capitalism. This country is a political, economic, and social system and ideology based on a tripartite arrangement of a market-based, economy based predominantly on a democratic policy, economic incentives through free markets, fiscal responsibility and a liberal moral-cultural system which encourages pluralism. This economic system supports a capitalist free market economy subject to control by a democratic political system that is supported by the majority. I am happy today with my lovely family, my wife and two boys. My older son is following the dental profession, and my younger son graduated medicine becoming a surgeon. I am still following politics, economy and finance. In 2000 I became a Financial Advisor for WFG. And in 2004 I became a real estate agent and a Broker. Today I am back to school taking classes at an online university for pre-law and I completed my LAVC (Los Angeles Valley College) for Paralegal degree. How to cite Coming to America My Personal Story, Papers

Marketing and Competitive Environment University of Adelaide

Question: Discuss about the Marketing and Competitive Environment of The University of Adelaide. Answer: Background The University of Adelaide is a public university of Australia. It is situated in Adelaide, South Australia. The university has been founded in 1874. The university mainly possesses five faculties, such as- faculty of engineering, computer and mathematical, faculty of medical and health care, the faculty of humanities, the faculty of professions and the faculty of science. It is considered as one of the leading university in the world and Australia. It is the third-oldest university of Australia. In 2010 the University of Adelaide has taken a notable initiative to make the university campus smoke free (Adelaide.edu.au, 2017). The University management has introduced a smoke free policy in the university campus to prevent the tendency of smoking among the students. The university management provides a safe and enthusiastic atmosphere to their students to encourage them. The management pays special attention to the extracurricular activities of the students. They have included many new policies into the university rule book to motivate their students to achieve their goal. There are many other public universities of Australia that are giving tough competition to the University of Adelaide. The management is implementing new marketing strategies to promote the name of the University. They have strengthened all the segments of marketing to attract a large number of students from all over the world. The below mentioned article has concentrated on the marketing segment of the University of Adelaide. It discusses about the competition that the university is facing and different marketing segments. Market summary and demand assessment Labour market in Australia is not flexible and unemployment of this economy is also moderately high (Bishop Plumb, 2016). As Australian government has taken several initiatives for reform in higher education since 2012, demand for enrolment in the universities has increased. Higher education sector revenue in Australia is expected to grow at 4.5% over the five years from 2016-17. Figure 1: University ranking of Australia (Source: jll.com.au, 2015) Government brought a reform in the education sector by allowing private universities in student enrolment for higher and tertiary education. Both private and public universities are operated by market driven demand policies, where student fees are unregulated. As access for higher education has been made easier, this market has become competitive by removing restrictions on operation. Major universities especially public universities in Australia operate within particular state territory. Therefore, it is difficult for the individual universities to acquire a large market share in the Australian economy. Demand for The University of Adelaide comes both from domestic and international economy for different undergraduate and post graduate courses (australianuniversities.com.au, 2017). Segment and target market Market for higher education is segmented by The University of Adelaide according to the degree and study areas such as undergraduate and post graduate courses. There are separate department for different category of subjects such as humanities, science, music, and nursing. Market is also segment based on time of availing education such as part time, full time, on- campus and off campus study. Figure 2: Statistics of The University of Adelaide (Source: australianuniversities.com.au, 2017) As seen in figure 1, online enrolment percentage in this University is very low compared to offline students. In order to put itself in the competitive position in the international market, this university has to draw more foreign students to enrol in this university. Greater entrance of foreign students can make the revenue stream stronger. It is also seen that female enrolment is less in this university compared to the male student (Ibisworld.com.au, 2017). Therefore, the target group for this University is the online students and female students of Australia. Enrolment of female students at the undergraduate level is main focus group. Current marketing mix analyses This report focuses on the 4 Ps of marketing mix such as product, price, promotion and place. Main products offered by The University of Adelaide are bachelor degree, other technical and non technical undergraduate programme, Masters degree, postgraduate degrees in various subjects of different streams and other educational courses. Research based studies are also offered by this University. Currently, this University charges annual tuition fees AUD$29,900, annual post graduate tuition fees AUD$30,520 (australianuniversities.com.au 2017). On the other hand, international students have to pay Biz fees $83,600, Arts fees $73,500 and Science fees $87,700, which is higher than the domestic students. International student has to pay full amount of the tuition fees. As a current marketing strategy, The University of Adelaide uses online marketing platform in order to draw greater number of the international students. A greater number of students come to study Australia from China. Improvement of online platform for study is the main focus for the University. The University of Adelaide has four campus in Australia, North Terrace, Rose worthy campus, Waite campus and Thebarton Campus (Adelaide.edu.au, 2017). All the campus has convenience for transport and all the facilities available in big cities. PEST Analysis: Political/ Legal Factors: Political and legal factors refer to rules, law and regulations. Although, this rules and regulations help the organization to run successfully, sometimes the rise of the pressure groups influences the law and regulations. It can be harmful for the growth of the university (Ran et al., 2014). Environmental Factors: In this modern era, pollution rate is growing high day by day. High greenhouse gas emission, increment of air, land and water pollution can be harmful for the organizational management to run their organization successfully as high rate of pollution can cause health hazards for the students and faculty members. Social Factors: Every organization highly requires the support from the society and people around the organization. University management may face difficulties to run their organization successfully if there is a difference between the social belief and organizational belief. Technological Factors: Emergence of new technologies has made the life of human easier, but the innovation of mobile phone, laptops, internet and other gadgets has shifted the focus of students from the conventional way of study (Forsyth, 2014). Now days, people especially the youth are very much fond of mobile, laptops and other electronic gadgets. It has become easier for the students to download the study material directly from the internet. They are losing their interest in books and physical study materials. This is one of the biggest threats for the management of University of Adelaide. Competitor Analysis: University of Adelaide is facing challenges due to rise of other public universities like Monash University. Although University of Adelaide is considered as the largest university of Australia and possesses a large number of students, Monash University also has students around 62,567. This university has spread their network in all over the world like University of Adelaide. Monash University consists of 21,953 foreign students. Monash University is quite popular among the international students for its international research reputation and efficient professional courses. The management of Adelaide University is facing difficulties due to the growth Monash University. Monash is giving tough competition to University of Adelaide by providing attractive courses to their students (Frusher et al., 2014). SWOT Analysis: Figure 3- SWOT Analysis (Source: Created by: Author) Strength: University of Adelaide is known for being a leading and oldest university in Australia. It preserves a rich culture that attracts the students from all over the world. It has one of the most experienced and talented faculties (Vivian et al., 2014). Weakness: Being one of the oldest universities in the World, the University of Adelaide is mainly based on conventional study method. It is considered as one of the major weak point of this renowned university. In recent time, the students mostly prefer modern and innovative way of study (Mehan, 2016). Opportunity: As it is one of the renowned universities in all over the world, it is quite famous among the international students and the university provide healthy atmosphere to its student to motivate their creativity. The university management has taken some innovative initiatives like smoke free policy to provide healthy environment to the student for study. It attracts the students from all over the world. Threats: The emergence of other public university is one of the biggest threats for the management of Adelaide University. They are facing various obstacles due to the rise of Monash University, University of New South Wales and other public university of Australia (Pinto et al., 2014). Value and brand positioning analysis While formulating brand value positioning, The University of Adelaide need to focus on academic integrity that are linked with higher education, greater employment opportunity, positive experience during vocational training, offering business friendly courses (go8.edu.au, 2014). These strategies can bring competitive advantage for the University both in the domestic and international market. Ranking of this university is at the lower level compared to other top public Universities. Therefore, gender focus may be given priority to enhance brand value of this University. Conclusion The report has analysed marketing characteristics of The University of Adelaide. This University holds 100th position among the QS World University Rankings 2014 / 2015. The education industry in Australia is competitive with presence of both public and private universities and other higher secondary Institutions. In order to increase student enrolment and increase in profit, marketing can facilitate this University by increasing brand value. The figure of current market and competitive environment has been highlighted, which is helpful for formulating marketing strategy effectively. References Adelaide.edu.au. (2017). About the Uni | About the University of Adelaide. Retrieved 14 April 2017, from https://www.adelaide.edu.au/about/ Australianuniversities.com.au. (2017). University of Adelaide ADELAIDE | AustralianUniversities.com.au. Retrieved 14 April 2017, from: https://www.australianuniversities.com.au/profiles/university-of-adelaide-adelaide.html Bishop, J. Plumb, M., (2016). Cyclical Labour Market Adjustment in Australia.RBA Bulletin, March, pp.11-20. Forsyth, H., (2014).A history of the modern Australian university. NewSouth. Frusher, S.D., Hobday, A.J., Jennings, S.M., Creighton, C., DSilva, D., Haward, M., Holbrook, N.J., Nursey-Bray, M., Pecl, G.T. van Putten, E.I., (2014). The short history of research in a marine climate change hotspot: from anecdote to adaptation in south-east Australia.Reviews in Fish Biology and Fisheries,24(2), pp.593-611. go8.edu.au. (2014). Policy Note Labour market demand for university graduates. Retrieved 14 April 2017, from: https://go8.edu.au/sites/default/files/docs/publications/labour_market_demand_for_university_graduates.pdf. Ibisworld.com.au. (2017). University and Other Higher Education in Australia Market Research | IBISWorld. Retrieved 14 April 2017, from: https://www.ibisworld.com.au/industry-trends/market-research-reports/education-training/university-other-higher-education.html. jll.com.au. (2015). Australian Student Accommodation Market Update 2015. Retrieved 14 April 2017, from https://www.jll.com.au/australia/en-au/Research/jll-australian-student-accommodation-market-update-2015.pdf Mehan, A., (2016). 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